Twitter Tools for Business

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Twitter is not only a social media site but a communications and marketing tool for business, company or brand on the web today. Usingtwitter features for business will help if one uses third party twitter business tools that range from applications to websites for one’s company or brand’s success on social media.
This post categories Twitter Tools for Business into web based social media management dashboards, desktop based twitter client tools, social media search engines and directories , analytics, mail and enhancement as explained in detail below;

      1) Web Based Social Media Management Dashboards
  
      a) Hootsuite
A web based twitter client tool and social media content management system for individuals, brands and companies. It supports different social networks for free that include Ping.fm, LinkedIn, Facebook, Twitter, Foursquare, and Wordpress. Beyond five user accounts one has to pay. It has an RSS integration, analytics and location of twitterers and social media software used. It allows creation and addition of team members to manage specific twitter accounts for a reasonable fee.

     b) Social Engage
Formerly known as CoTweet.  A web based social media engagement, management and reporting tool that tracks and analyses brands and companies’ performance on the most popular and social media platforms like Facebook and Twitter.

     c) Seesmic
It is a social media communications and marketing suite consisting if web, mobile and desktop applications that allows signed up users to simultaneously manage user accounts for multiple social networks such as Facebook, Twitter among others. It allows scheduling of tweets and posts.
Alternative: Gremln



     2) Desktop Based Twitter client tools

Is a desktop social media management application and dashboard for Facebook and Twitter accounts. It allows signed up users to send, receive, search tweets and view profiles. According to wikipedia Tweetdeck changed form an adobe air application to a native Windows and Mac OS X application.
       
      b) Statuzer    
      A desktop twitter multimedia client powered by adobe air. It supports alot of multimedia by playing MP3 from song.ly and tra.kz and it has twitpic integration for one's webcam


    3)  Search Engines and Directories

a)  Hoosaid
A search engine for social networks that returns people instead of pages for given a search query i.e. pagerank for the people. You can find Gurus on any thing like marketing, social media, Tech etc and one can discover top tweetors in your domain or niche industry and twitterers from your country plus what they always tweet about.

b) Topsy
A social media search engine that returns results of published content on twitter and other web platforms that has been sorted by relevance or date.
It allows one to compare 3 queries that consist of any keywords like Social Media, Social Media Marketing, Internet Marketing Company etc, domains and user accounts or twitter handles. Results searched are about 3 minutes late so one can get the latest information and content.

A Twitter directory to look out for the most popular and followed twitterers by category. You can also search for new competent people in your area code. Users in each category are organized by the number of followers they have.
To join wefollow reply or mention or tweet @wefollow plus the # (hash) tags of the categories you want to be listed i.e. @wefollow #socialmedia #Tech #internetmarketingcompany #entrepreneurship etc.

 d) Twellow
Commonly referred to as Twitter yellow pages. It is a social public twitter directory that categorizes twitterers by their profile information. Categories may include business and financial services, ICT, among others to fit in one’s search activity.
Alternative: Twibs


4)  Analytics Twitter tools

A Twitter analytics tool that automatically tacks and follows your tweet habits and behaviors (Trends) including frequency and timing. One uses this tool to see theirs followers and tweet trends up to 3 months old for free and beyond that one has to pay. It also provides 3 graphs for different twitterers.

Analytics tool that plots tweet timeline, followers and retweets. Analyses which social media software has been used and commonly used words in your tweets. Graphs tweets per hour, tweets per month and your tweet timeline, the specific time you tweeted most in a day and who replied you the most.

 Real time service for tracking and ranking urls people are talking about on Twitter based on popularity and freshness and displays them inform of news like interface.



5) Enhancement

A Twitter application tool that enables one to receive regular email alerts and notifications of tweets about a brand, products, a service of any keyword of your choice.
Alternative: Tweet beep

A service that allows one to submit links, tweets and posts on twitter, facebook and other social networks simultaneously rather than logging into different social media sites from time to time.
Alternative: Hellotxt

A real time tweeting service that allows employers and employees in an organization to broadcast private messages inform of tweets, direct messages (DM), replies with in themselves or a designated group rather than telling the whole world
Alternative: Bird Herd

A handy tool for twitterers who cannot bear with the 140 characters provided by Twitter. One has to log in with his /her twitter credentials to post or tweet with more than 140 characters in twitter.
Alternative: Long-Tweets

All are url shortening services that will help you create more space for limited character space provided by twitter when social bookmarking or link posting. Bit.ly has anltyics capability where one can see who looked at his/her link, who clicked on it and which of your links has gone viral.
Alternative: Goo.gl


6) (E) Mail

This is another one from twitter counter that helps one to update his or her twitter account in form of posting tweets and replying them via web based email service like gmail, hotmail, yahoomail etc.

A handy organization tool that helps one to manage, update, and overseer either his, her or company account from Microsoft outlook. It organizes and groups tweets and one’s twitter searches in outlook folders.
Alternative: Twinbox
It is believed that twitter has become one of the most powerful marketing and communications tool for brands, companies and businesses. This can be effectively achieved if one uses Twitter and some of the third party tools that are mentioned above.
That’s it for now, feel free to Add-on, comment and criticize where possible. Thank You.


 

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What is Blogging?

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Many people today own blogs but can one define what a blog, blogging is plus which blog types they read to a newbie in the blogging industry. Today we look at the blogging activity overview.

Terminology used in Blogging

A Blog- Is a type of website in a journal format that is user generated and updated by a person or group of people sharing their experience, views, thoughts about products and services through discrete publications (entries) called posts that are arranged in a reverse chronological order.
Reverse chronological order means the most recent post to the least recent. Some times referred to as an online diary

A Blogger- A person or group of people that deal with the managing of a blog. The managing involves publishing discrete entries called posts, reply of comments from readers, optimizing posts for search and also updating already published posts.
Groups of people managing blogs are seen with news, corporate, company and business blogs like Mashable, Techcrunch, SeoMoz, and Social Media Examiner among others.

Blogging – This is an activity type of publishing discrete entries called posts and updating a blog as a whole.
Professional blogging involves writing posts for search (optimizing posts to be visible in search engines) and also writing and publishing valuable, unique, on-demand and problem solving posts that will blog visitors into readers.
Today we have more than 150 million blogs according to Wikipedia but the question is what type of blogs or blog kinds you are reading, managing and even subscribed to. Below are the various blog types with some leading examples.
  
Types of Blogs (Blog Kinds)

Vlog- These are web logs consisting of mainly videos (strictly and purely videos).
Examples 
Adverblog, the Official YouTube Blog and TheViral Garden

Link log- As the name suggests, these are blogs composed of links. 

Examples 

May be you will have to me examples coz I can’t find a truly find a link blog


Photo Blog- They are photo blogs that are managed by photographers. A photographer may open up a blog so that people may have a say on his or her photography.
Examples
Digital Photography School, DIYPhotography.net -DIYPhotography and Studio Lighting and Photojojo

Sketch blogs- These are blogs comprising of a portfolio of sketches.
Examples
Elephant Art, Loish Sketchblog and Andrea Joseph Sketchblog

Tumble logs- Weblogs that are composed of shorter posts and mixed media like broadcast, video among others.
Examples
all-thats-interesting.tumblr.com, chappedlipsandchiclets.tumblr.com and yourhead.tumblr.com

Moblogs- Blogs believed to have been written by a mobile device or phone or PDA. Today we have many mobile apps for blog management.
 Examples
Textamerica, Moblog uk and Moby pictures

Blawgs- These are blogs categorized and characterized by genre that is fashion, politics, technology, internet marketing, business, entrepreneurship among others. They focus on a generic or targeted niche markets.
Examples
Pay to Play Law Blog, The Nutmeg Lawyer and BlawgConomics

Private Blogs- These are believed to be the most popular. They focus on one’s private life and business. They usually have domains (urls) with people’s names and extensions like .name & .me
Examples
MattBacak, Jeff Mills and Alex Mandossian

Business Blogs- These are blogs set up, updated and managed for business purposes. Sometimes referred to as commercial blogs.
If a blog site id an internet marketing blog, it will serve its business purpose like any other Internet Marketing Company on the web. They have various blog business models like Google Adsense, Affiliate Marketing among others. Business blogs have moved from mere web blogs to companies because of a large number of readership and client base.
Examples
RobertScoble, Seth’sBlog and CalculatedRisk

Corporate Blogs- These are blogs that are used internally by companies for marketing, product reviews and launches, upcoming events and public relations. They are used to build and create rapport and relationship between the client and the company.
Examples
Marriott, Starbucks and Google Blog

Every time we try to find out something on the web, we find ourselves reading blogs, subscribing to blog updates but the question is do u really know what blog types you are accustomed to and what kinds of blogs one is managing. The above answers it all.

That’s it for now. Comment, add-on and criticize where possible.
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How to Market Affiliate Products

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Affiliate marketing is one of the major business models of internet marketing But
How to market affiliate products has been simplified as shown below;

 1. Identify and understand your niche industry
For one to succeed in affiliate marketing one must understand her or his niche industry’s products and services. The niche is a subset of a market where a certain product is looking at and can be regarded as your area of research interest. Find more about niche marketing in my post .

  2. Create and build a list
This is the best way to make money online as stated by Matthew Bacak of the powerful promoter you need to have a huge list of hungry buyers. It helps to reach number of people, inform subscribers of the new products you have. This is more effective than banner ads where you get few people clicking on it (banner).

  3. Create sales pages and host them
If you are a publisher, you need to create sales pages that show your product walk through, testimonials, and sets of implementation and usage of the product. Sales pages are web pages that need domain registration and hosting. It would be better if you used the same domain for every product but one product at a promotion or marketing time.

  4.Carry out an email marketing campaign
From your list (subscribers) you have created, send out newsletters that may contain some personalized headings like this one “SAMI, AN OFFER FOR UGANDA “with a summarized message and a link to the sales page. This would make your affiliate marketing strategy for your campaign, products and product easier and smoother.

  5.Articles and press leases
Write articles about the product and services from your affiliate marketing program and at least submit the articles twice a week. Also submit to press leases about your affiliate marketing campaigns, programs and products. It will help in generating visitors to your products and hence marketing and promotion.

  6. Carry out PPC (pay per click) campaigns
This helps in getting traffic for your affiliate marketing products you are marketing. This is done by paying search engines for each click one makes on any form of ad that brings one to the sales page website or blog.

  7. Create squeeze pages
These almost look like sales pages though they have lead capture forms that prompt one to submit in his details in exchange of a service, newsletter or product. This helps in building your list that would be used to promote, market affiliate marketing products through email marketing campaigns.

 The above describes how one can easily lay out strategies for a successful affiliate marketing campaign.

 Feel free to comment, share and add-on to this post
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How to Get Traffic from Web and Search Engine Directories

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There are many ways on how to get and generate traffic but today we look at web and search engine directories as traffic sources. Web and search engine directories do collect and gather similar web pages on the same topic and content but also help in driving traffic to websites and blogs in one way or the other as seen below;


Click through Rate hence Click through Traffic

When websites and blogs are submitted to directories, these sites are add to the directories’ lists and if someone happens to search through for something about Internet Marketing Company and reads through your website or blog information and it really suites and satisfies him or her, then he/she will visit your website or blog for more than that in the directory hence bringing more traffic.

Indexing the Website or Blog

When websites and blogs are submitted to directories, the web pages are crawled and indexed by the search engines, if the links to the site are found. Those indexed pages will get one’s site more traffic and will be seen will ease if one put a search query on keywords your indexed website or blog that it is targeting and finds your site through these keywords hence driving more traffic to your website or blog.

Increased Search Engine Rankings

One way to boost your rankings in the search engines is by submission of blogs and websites to directories. The directories’ will help in crawling and indexing your web pages by use of search engine spiders and bots or robots as search engines will find a huge number of links and references to your site. This will help to know how prominent and important the page or blog be it the website in defining your search engine rankings. Therefore directories will improve or increase your traffic through rankings in the search engine formula for a targeted keyword.
Web and search engine directories contribute to SEO and are also traffic sources we should not undermine. They do help websites and blogs get indexed by search engines so fast and add more value to one’s link building efforts.
That’s it for now. Feel free to comment add-on and criticize where possible. Thank you.
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How To Improve Google PageRank

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Link building is part of Seo and helps on how to improve and increase Google pagerank and search engine rankings of a website by getting quality inbound links or back links.
Improving your Google pagerank depends a lot entirely on quality inbound links through link building efforts as explained below;

1) Anchor text of the inbound links
The text you give the link pointing back to your site or page. Remember the name you give to inbound links from forums, article directories, press releases, community pages must be keyword rich and targeting like Internet Marketing Company. This will help Google to understand the page you are linking to is all about through the name you give your link hence improve pagerank for targeted keyword or keyword phrase

2) Link popularity within the site
When carrying out link building efforts, it’s not all about creating links from outside your website or blog. When crafting or designing web pages even when posting try to create links to the page you are targeting so that Google and other search engines will know how prominent and important your page  to the whole site hence carry more weight in search engines for better pagerank.

3) Create and get many inbound links as possible
When carrying out link building effort s, one should consider and focus on getting many inbound links as possible to one’s website or page. This will help Google and other search engines consider your page important and relevant. Your site or page will be indexed much faster because of this hence improved pagerank (PR).
NB: Remember these inbound links must be from authoritative sites upon that subject or various topics.

4) Build links from bigger, popular and authoritative sites
How popular and authoritative is the site you are linking from. Links from bigger sites are more worthy than links from smaller sites Jim Boykin of Internet Marketing Ninjas explains more; how a site with 50 back links beats your site of 1000 back links. Google and other search engines will consider inbound links from bigger, popular and authoritative sites to index your page whether these back links are fewer than the many from smaller sites for your improved pagerank.

5) Relevance of inbound links to the site
Your link building efforts will cause positive effect on your Google pagerank if and only if you get inbound links to your page that are related to your topic and subject of that niche industry.

6) Relationship between inbound links and linking page
Link building must be carried out in order to create a relationship between inbound links and the page you are targeting for Google pagerank. Links from sites that are related to your page in terms of content are considered for Google pagerank than links from unrelated sites because content is king.

7) Create links from bigger sites in a particular community
When creating or building inbound links to a targeted page. One should focus on how a website or pagerank is more authoritative, bigger and popular in that community or niche over other related sites. Google and other search engines will consider inbound links to your page from sites that are bigger, popular and authoritative than inbound links from smaller sites in the same community or niche for improved pagerank.
It is believed that the most of the page rank people hear about heavily depends on link building efforts one puts in place for his or her page or website. This post does not give attributes measured by search engines for your pagerank but analysis of patent applications, experience, testing and information from Seo conferences.  
That’s it for now. Feel free to add-on or comment and criticize where possible.
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