A website and a blog site to be visible in search engines and search engines’ rankings, they must follow the SEO (search engine optimization) dos and don’ts some times called tips.
In this post, I will show you what is basically needed and not needed of you for your website and blog site to rank highly and be visible in search engines.
Dos (what is needed of you by the Search Engines)
- Brain storm on all the key words that your niche industry or area of research interest can ever have
- Always do the right key word research. This key word research must always be in the area of research interest and your niche too.
- Related to the above always use the right key word research tools for your keyword campaign or survey like google analytics tool, keyword discovery, word tracker these will help you in monitoring your competition in your niche and also choosing less competitive keywords with high monthly global searches. But also remember that words with fewer searches may have high conversion rates.
- Wisely incorporate the keywords you have found in your website or blog site content so that search engines can easily find your post, page website or post when these words are used or typed in the search engine user query.
- Always give different pages, posts or articles of your website or blog site different titles to help the search engines know the different titles of your pages or posts.
- Always submit your site to search engine and web directories and also blog site directories so that your blog posts and pages can be index quickly by search engines.
- Remember to carry out a link building campaign by submitting your website or blog site to web and search engine directories, also submitting articles about your business to article directories and press releases and you can also do reciprocal link building.
- Always use analytics’ tools like google analytics to find out how you are doing in the search engine rankings, most view pages, most pages with high conversion rate among others.
Don’ts (what is not needed of you by the Search Engines)
- Do not use the same key words through out your website or blog site. This is because your site will be seen as spam by search engines.
- Do not use the same title tags through out your website or blog site. This will affect your traffic and search engine rankings as in it will reduce. (See how to optimize blogger title tags)
- Avoid or do not use generic keywords like internet marketing but put more focus on targeted key words and the above (internet marketing) would make more sense if it was like this: internet marketing e-course for newbies.
- Do not link build /put links on sites that do not much with your company’s website and blog site niche or area of research interest.
The above are basic tips of SEO that websites and blog sites to rank highly and become visible in search engines like Google, yahoo among others. Feel free to share, comment and add-on
Samuel Katamba
CEO –INTERNET MARKETING CASH ACCELERATOR
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