How to Carry Out an Effective Email Marketing Campaign

Email marketing is one effective step on how a company can carry out its several marketing campaigns and efforts. Email Email Marketing involves a company directly sending a commercial message to a group of prospects with the help of an email. An email marketing campaign when carried out effectively can get you benefits varying from relationship building to sending out a specific news letter for a certain email list segment.

Email marketing campaigns can only yield good results if carried out effectively using the following steps;

1)      Identify and Review Email Marketing Software

Look out for several email marketing softwares. Not all of these softwares are equal on how they deliver and contribute to an effective email marketing campaign.  So it is your duty to carry out a review exercise to see which one fits your campaign’s plans and efforts. Some email marketing management softwares include; Mail Chimp, iContact, Constant Contact, Aweber among others.

2)      Choose the Right Email Marketing Software

After carrying out the email marketing software review exercise, the next step is to choose the best software with the appropriate capabilities to run your campaign effectively. Most reviews I have read consider Aweber to be the best and mostly used but remember it depends on how your promotion is going to be carried out.

3)      Add an Easy Email Contact Capture Forms

From the right email marketing software you have signed up for, you will be provided with capture forms that you will strategically place on your website or blog. These help blog or website visitors to submit in their contact information such as email and first name etc. Such information helps in email list building. Remember to make those capture forms convenient so that it is easy for one to subscribe.

4)      Build an Email List

An email list is a group of subscribers that opted for your products and services via email. According to Matt Bacak…. If you want your email marketing to be effective, you must carry out some sort of email list building activities that will kindly force interested future prospects to step towards opting in on your website, blog, sales page or squeeze page. Remember the bigger email list, the greater and effective the marketing campaign. Simon Grabowski of Get Response provides 64 Email List Building Ideas on how to build your list. I hope they will act as a significant step towards your email list building effort and the email marketing campaign at large.

5)      Ensure Safety for Personal Information

You must put emphasis on privacy in the first place because people who utilize the web don’t want their personal information to end up in hands of third parties. This must be mentioned and clearly highlighted when prospects opt-in for your newsletter, product or service. Some one’s privacy must be respected.

6)      Test Email and Content Offers

Carry out a testing exercise of emails and their subject lines to a few subscribers on your list and then try to analyze their response in terms of open, read, delivery link click rates. This will help you on how to make significant changes and decisions before any final conclusions that the email marketing campaign is good to go. You can also send tests to your different email accounts like gmail, yahoomail, hotmail, to see how the emails will appear.

7)      Segment your Email List

For any email marketing campaign, you are working on; its better and advisable to segment your list. If you are creating a commercial message, it is wise for you to know how the subscriber history and behavior with the company or email newsletters. It helps to know who have been in touch with you, buys from you and opens every email sent or even a group of subscribers interested in a certain product or service. Specific list segments help you on how to plan specific commercial messages for a certain group of subscribers on your email list.

8)      Update your Email List

It is wise for one to carry out an updating email list process for an effective email marketing campaign since email marketing management programs charge according to the number of email addresses. Remove inactive subscribers, those you have lost communication with. Keep your email list fresh and fine.

9)      Track the Emails sent

This is one of the most significant step towards doing an effective email marketing campaign. It’s your responsibility to track opened emails (open rate), link clicks (click through rate), websites re-directions and also number of email delivered (delivery rate). This helps in how you are going to evaluate your campaign results hence utilizing those results to develop an effective email marketing plan.

10)  Measure, Analyze and Evaluate

From the results, you have got from your email tracking exercise; use them to improve your email marketing strategy. This helps to eliminate what is not fit for your campaign, leaving or including what makes your email marketing campaign successful and effective.

Email marketing is that one significant exercise and a step towards passing on a commercial message to a list of prospects. It also generates the relationship between business and client and traffic too when the campaign is effectively carried out. That’s it for now, feel free to Add-on, comment and criticize where possible. Thank You.