Many businesses have created channels on YouTube as a way on how to use the platform for their marketing campaigns effectively. YouTube is a leader of video sharing platforms (website) and the 2nd used search engine in the world.
With YouTube, it high
time you jumped onto the social network and find out exactly how to use it (YouTube)
to effectively market your business in some desired ways explained in this
post;
1)
Create
a YouTube Channel
This is the first step that
will pave a way for YouTube presence. YouTube channel creation involves not
just signing up but a few significant aspects like
a) Customize
your YouTube channel according to your brand’s appearance. Define the YouTube
themes and colors you want your YouTube channel to use.
b) Define
how channel aspects like comments, subscribers will appear and which video you
want to appear in the featured place. You can also set auto plays when a
visitor comes to your channel.
c) Add a
description to your YouTube channel. It is a must for an effective YouTube
marketing strategy to provide detail description for your YouTube channel and
its content.
2)
Create your
Company/ Business Videos
This is how you can start your YouTube
journey by taking up videos that are compelling in the eyes of the target
audience. Companies can create such videos;
a) How to
videos; videos that help a visitor on how to use a product or service
b) Answering/
Problem solving videos; videos that answer questions, solve problems
c) Product
launch videos; videos announcing a release of a certain product and product
reviews
d) Running
a contest and promotion video is how you can market your business by giving out
offers to channel visitors for their unique and desired actions.
e) Videos
that provide tips, tricks about a service
f) Videos
on what is happening on ground in the company
3)
Optimize
your Videos
YouTube optimization is how you
can use YouTube to get traffic for your videos you have created by making your
business videos visible in YouTube. T his involves some bit of work that needs
to be done effectively like SEO as explained;
a) Conduct
a keyword research analysis: As I told you that is like search engine
optimization. For you to market your products through YouTube, you must carry
out a keyword/phrase research exercise. Do not conduct it for yourself but the
audience that is about to use the YouTube search engine.
b) Effectively
place the keywords/phrases in the videos. Put the keyword/ phrases in the
following spots;
i)
Title: It
reminds me of the web pages, articles and posts where the publisher knows the
title must be keyword rich hence the same principle applies to your videos.
ii)
Description:
These
are the details of the video, so the details must be keyword rich in order to
meet that business marketing strategy you have for YouTube.
iii)
Video
Tags: It is important that the YouTube videos you have created to
have keywords rich tags so that they are automatically caught up in search when
the audience looks ups for them. These keywords must relate with your business
else marketing your business on YouTube will never tally hence loss of traffic.
iv)
Narration: The
algorithm of YouTube uses what you say and how you say it. So include keywords
and phrases in what you say in your videos.
4)
Organize
with Playlists
This is one effective way on
how you can organize and arrange a collection of your videos. Creation of
playlists helps in the following ways;
a) Individual
playlists per product /service helps in an organized inventory and arrangement
of videos.
b) It
makes it easy for the audience to select all you in terms of videos with the
help of a single click.
c) Helps
in choosing which favorite lists should be displayed.
5)
Provide
Call to Actions
Call to actions is the thing
you want the audience to do as the video ends, starts or surprisingly even in
middle. Call to actions embrace marketing your business on YouTube hence
driving traffic to company’s website. Some of them include;
a) Telling
visitors to visit your website to visit your website at end of the video
b) Tell
them to rate your video after watching it
c) Tell
them to comment on the video
d) Tell
them to subscribe to your business YouTube channel
6)
Integrate
with Social media, Blogs and Websites.
Link your YouTube channel to
other social media networks like Facebook, Twitter, so that when you post a
video, it automatically posted the other side hence effectively boosting
traffic and business marketing. You can also put YouTube icons on blog or
website pointing back to your channel. You can also include you’re your YouTube
channel link on other company social network profiles.
7)
Monitor,
Analyze and Evaluate
Use Googleanalytics to see how the audience is associating with your business
channel. Google analytics effectively tracks and measure traffic to your
channels in the following ways;
a) Repeated
Audience visits and loyal subscribers
b) Finding
and searching your YouTube channel by the audience
c) Location
of your audience
d) Time
people spend on your channel
Another tool is YouTubeinsights that you can use in marketing your business on YouTube
effectively. It provides statistical details about your audience. These
statistical data types include;
- Views and popularity
- Discovery, finding and search
- Demographics (audience, age bracket and sex)
- Audience attention
- Community engagement- view, comment rates and number of video favorites (likes)
YouTube can be effectively used
on how to go about your marketing plans for your business in those ways above.
Just follow what is in the post and practice it as required and wait to see how
your traffic flow, business soars, and markets open.
That’s it for now, feel free to Add-on, comment and criticize where possible. Thank You.
That’s it for now, feel free to Add-on, comment and criticize where possible. Thank You.
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