8 Killer Email Marketing Tips

Emails to business prospects are sent using various email marketing software  considering the right email marketing tips, following the right rules and procedures. Email marketing is a form of commercial communication with business prospects by use of email. Email Marketing Campaigns will be effective if such tips below are followed and considered when sending out emails to your subscribers.

1)    Test the Email Subject Line

When crafting the subject line, try to create as many subject lines as possible and test them with some subscribers on your list. Analyze, monitor and evaluate to pick out the most promising subject line according to most responses and reactions.

2)   Personalize the Subject Line of the Email

For emails you are about to send, it’s a good email marketing tip to personalize the subject line by including the recipient ’s name or even his or her  location in it. (Subject line) This portrays a feeling that you are talking to that one person at that time.

3)   Always Say the Truth and Deliver

Always say the truth and it shall set you free. Always deliver according to what is in your subject line and email body content. If it is a link to a post or product or site, let it be portrayed in the subject line and email body.

4)   Avoid Use of Spammy Words and Phrases.

Use of spammy words in the subject line can be of harm to your email marketing campaign. It is because mail servers and clients scan subject lines and email content to detect spam. I am tipping you off with words such as free, win, money, etc that may halt your email marketing process. So it should be avoided. More about spamming in email marketing read the CAN SPAM ACT OF 2003.

5)   Build a Relationship with your Email List

When I talk of Killer tips unearthed for email marketing, I mean; creating a connection with your email list through conversations, strategies, tips, offer and freebies. Try as much as you can to communicate with recipient to know their behavior and history that will help you send out that targeted campaign to them.

6)   Indicate Sender’s Name and Location

The CAN-SPAM ACTOF 2003 indicates that the email marketer must provide full details of his or her name, company name, telephone, postal and physical address. In case of anything, the recipient will have to refer to any of the email marketer’s contact information. It is good email marketing practice to indicate your details because it creates trust and credibility for the sender.

7)   Keep the Subject Line of the Emails Short

This is a tip in everything that we publish, submit or send via the web and so it applies to email marketing. Craft the subject line in a way that your message you are airing out is in the first 50 characters or else it will be cut off and loss of meaning. Remember also to keep the subject line clear, brief, precise and articulate.

8)   Keep Track of your Email Results 

For any campaign or survey or exercise that is carried out, monitoring its progress and outcomes becomes part and parcel of it. Tracking your email results is a necessary tip that will open successful email marketing by monitoring, analyzing, evaluating delivery rates, click through rates, open rates and conversion rates. This also helps the email marketer to plan effectively.

Email marketing will bear fruit if that commercial communication to business prospects is respected with such Killer tips. Not even a huge email list will do well for you if the concept in the tips above is not adhered to for a successful email marketing campaign. That’s it for now, feel free to Add-on, comment and criticize where possible. Thank You.